Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

SUMMARY

At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting channel? Which RTG partners are there? What

Revising our KPIs in the war for attention

We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How

Introduction

Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads.

From a performance point of view, launching Products Ads in Belgium is an important step for

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. 

The future is here: a MarTech Solution for data-driven video without transcoding

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to GDPR policies? The

Anyone who has ever worked with Display & Video 360 knows that ready-to-use algorithms are available, but these actually only offer a universal approach to buying impressions. If you as a business want to optimize towards a goal of your own, this has been impossible until now. 

Introduction

In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager.

As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic,

Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76% of the population now owns a CTV device. As a

Currently, YouTube is mainly considered as an awareness-driving channel in media plans. Advertising on YouTube is not expected to directly generate sales or leads. However, with over 4 million monthly active users in Belgium and a changing buying behaviour, YouTube’s importance is increasing and Google is therefore introducing new ad formats