In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard digital audio buying and lastly, what the

SHORT SUMMARY

Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

Introduction

Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search

Semetis is the big winner of the AMMA Awards: 2 Golds and 1 Silver

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market.

Even though not a lot of advertisers have

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

SUMMARY

At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting channel? Which RTG partners are there? What

Revising our KPIs in the war for attention

We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How

A Fresh Challenge: Launching Digest Forte in Belgium

Earlier this year, UPSA launched a new product they wanted to launch on the Belgium market: UPSA Digest Forte. This new product was designed to ease digestion after heavy eating or drinking. The challenge for us was clear: How

Introduction

Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads.

From a performance point of view, launching Products Ads in Belgium is an important step for

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. 

The future is here: a MarTech Solution for data-driven video without transcoding

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to GDPR policies? The

Anyone who has ever worked with Display & Video 360 knows that ready-to-use algorithms are available, but these actually only offer a universal approach to buying impressions. If you as a business want to optimize towards a goal of your own, this has been impossible until now. 

Introduction

In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager.

As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic,

Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76% of the population now owns a CTV device. As a