Articles | Resources

Google again postpones the end of third-party cookies on its Chrome browser - How do we position ourselves as a digital marketing agency?

14th August, 2024 Juliette Ten Hoorn

A few days ago, Google once again surprised the digital industry by announcing another delay in the deprecation of third-party cookies in Chrome, which was initially planned for 2025. This strategic shift marks a turning point in the ongoing debate about online privacy protection,...

Semetis: pioneering digital advertising with Disney+

30th July, 2024 Camille Servais

Introduction In June 2024, Semetis became the first Belgian agency to launch an advertising campaign on Disney+. This strategic move was part of the pre-summer campaign for Wellness Pet's Whimzees brand, a premium pet food company known for its high-quality dental treats for...

Mastering GA4: Understanding User, Session, Event, and Item Scopes

29th July, 2024 Justine Cremer

Introduction In the fast-evolving landscape of digital marketing, understanding user behavior is crucial for making informed decisions. Google Analytics 4 (GA4) has introduced new ways of tracking and analyzing traffic, which can significantly enhance our insights into user...

How to debug your Google Consent Mode implementation?

16th July, 2024 Margaux Snakkers

Introduction In March of this year, Google decided to force advertisers to implement Consent Mode V2, following the Digital Market Act. Google Consent Mode V2 offers a flexible and user-centric way to manage how Google tags behave based on the consent status of your users. In a...

Discovering New Horizons: My Sabbatical Journey of 6 weeks

15th May, 2024 Sebastiaan Reeskamp

Sabbatical

Introduction At Semetis, we live by the values of growth, exploration, energy, and involvement. Our one-month sabbatical program, which was introduced last year, reflects these principles by giving our employees, after five years at the company, the opportunity to recharge and pursue personal...

Leveraging the Power of Digital Marketing for Successful Recruitment

16th April, 2024 Shanon Lejeune

Employer Branding

Digital marketing has a lot to offer to various domains from which recruitment is no exception. “Recruitment is marketing. If you’re a recruiter nowadays and don’t see yourself as a marketer, you’re in the wrong profession.” as said by Matthew Jeffrey, Head of Global Sourcing & Employer...

Understanding Consent Mode V2: The Evolution of User Privacy in Online Advertising

14th February, 2024 Margaux Snakkers

In the ever-evolving landscape of online advertising, user privacy has become a predominant concern. With the advent of regulations like GDPR and DMA, advertisers are tasked with finding solutions to ensure compliance while still effectively reaching their target audience. Google Consent Mode...

Elevate your Google Ads Campaigns with LinkChecker and Redirect Checker Templates

30th January, 2024 Lisa De Sloovere

LinkChecker script Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks...

Performance Marketing is dead

22nd January, 2024 Dhan Claes

Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A performance plateau...