Articles | Resources

At the crossroads of global and local: where value is created

4th September, 2025 Margaux Marien

Introduction “What is the added value of a local marketing approach in the face of globalization?” Now, try answering that… in just three minutes! Thank you, UMA Get Together, for this stimulating challenge. You now understand why I wanted to continue the reflection in this article and explore...

How to stay competitive in a crowded market

1st September, 2025 Astrid Mérenne

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just behind...

Belgian content: A treasure we must cherish

6th February, 2025 Janne Beke

When we look at our media landscape, we can be incredibly proud of the quality of our local content in Belgium, especially in Flanders. Programs like De Mol, De Slimste Mens ter Wereld, and De Verraders are not only audience favorites but also showcases of creativity and craftsmanship. These...

Why an SEO dashboard is a necessity in tracking SEO progress

27th December, 2024 Sven Bosschem

Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what...

Navigating the saleshouse maze: 6 Tips for seamless collaboration

27th December, 2024 Hanne Van Loock

Ads&Data, DPG, IPM, RMB,... there are too many saleshouses to sum up. Digital advertising is not only about advertising on Meta or Google, it is way more than that. With Meta and Google we can get a big reach, we can get our story to potential clients at (most of the time) a relatively low...

My internship at Semetis: A dive into the world of Digital Advertising

27th December, 2024 Emilie Galand

Internships

As part of my Master's in Business Engineering at Solvay, I had the opportunity to complete a four-month internship at Semetis as a Digital Business Intern. This experience, both challenging and rewarding, immersed me in the field of digital marketing and allowed me to develop numerous...

Check your UET tag with the UET tag helper extension

27th December, 2024 Lynn Luyckx

Accurate tracking of data and conversions is essential to running successful campaigns. As on any advertising platform, it's no different on Microsoft advertising. It’s the platform's algorithm that ensures your campaigns are running optimally, that reporting is correct, and that remarketing lists...

Search social: the future of online discovery

27th December, 2024 Diane Tremouroux

Introduction Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search Social is emerging...

Optimizing Campaign Performance with Regional Insights

27th December, 2024 Edouard Polet

Introduction When managing campaigns across regions, understanding and addressing performance variations is critical to maximizing results and driving growth. Disparities in regional performance can lead to inefficiencies, making actionable insights essential for data-driven decision-making....