In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young media strategists. They offer a platform

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of

Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of problematic is valid for lots of different industries

In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’.

Winning the talent race: crafting a strong strategy

Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience.

What are Instagram poll stickers ?

Instagram’s new

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have also become more demanding about the accuracy

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online to Offline) boat and to start

Introduction

When managing campaigns across regions, understanding and addressing performance variations is critical to maximizing results and driving growth. Disparities in regional performance can lead to inefficiencies, making actionable

Is a meaningful digital marketing audience approach a technological or a structural challenge ?

From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where

A practical approach for using audiences in your customer journey

Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became

 7 steps to create a practical Moment of Truth (MoT) strategy

This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often