Articles | Resources

Building data-driven persona’s

7th October, 2019 Timothy Jacqmin

Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually...

The future is here: a MarTech Solution for data-driven video without transcoding

2nd October, 2019 Dhan Claes

Data-driven creatives are the future of video content. Yet, the Marketing Technology landscape does not offer the appropriate solution. AdSomeNoise and Semetis’ experiences with data-driven marketing as services companies identified a gap in the MarTech tool universe that they could uniquely fill....

Improve efficiency with Structured Data Files in Display & Video 360

29th August, 2019 Justine Heeren

What are SDF? Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360). Why are they useful? SDF can help you...

All you need to know about Google Analytics Web + App

1st August, 2019 Cedric Lequenne

We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties. Image Source : Google Blog In a context where people are interacting when and how they...

A very short introduction to Segment

29th July, 2019 Glenn Vanderlinden

data

Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit themselves to web...

2 ways of tracking cross-domain iFrames

26th July, 2019 Grégoire le Hardy

If you ended-up reading this article, you probably know what an iFrame is and the struggle it can bring when it comes to tracking. If it’s your case, then you can jump to the concrete material of this article and the first alternative. For the others, here is a definition of an iFrame (source:...

ASO: keywords selection process for iOS & Android

21st June, 2019 Placide Mugenzi

Marketing

The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play. We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on...

Automated Bidding in Search Ads 360

24th May, 2019 Justine Heeren

What is Automated Bidding in Search Ads 360? Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals. Search Ads 360 (previously called DoubleClick Search)...

Audio Personalization with A Million Ads - A Scarlet Use Case

17th May, 2019 Frederic Palella

In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a first use case. This case was built together with our client Scarlet, a player in...