Articles | Resources

Modelling missing conversions with Consent Mode

19th October, 2022 Lotte Vranckx

It’s clear that nowadays, users are becoming more and more aware and critical of how their personal data is being used online. This stimulated GDPR and e-privacy laws, being stricter than ever before and forcing companies to request the consent of their users to be tracked. As a consequence, we...

9 best practices for your TikTok campaigns

18th October, 2022 Emilie Andries

As TikTok is still considered a newcomer in our media landscape, many advertisers don’t have the experience in properly optimizing their TikTok campaigns. Campaign optimizations will improve your overall performance and boost your ROI. In this article, you'll find 9 ways to optimize your...

An overview of some Google Analytics alternatives

13th September, 2022 Justine Heeren

Introduction "Is Google Analytics Illegal?”. If you have followed the news lately, you must have heard about that topic. It started in Austria where the Austrian Data Protection Authority has decided that Google Analytics violates the General Data Protection Regulation of the European Union...

Google Regional Availability and Pricing

3rd August, 2022 Margaux Snakkers

With the complexion of the digital landscape that we’re experiencing over the years, it’s a real challenge for retailers that have online and offline activity to position themselves in this constantly changing environment. Setting prices on products is also a challenge, especially when they’re...

App tracking 101

28th July, 2022 Sander Placke

Measurement

To understand App tracking and how it differs from website tracking, it is important to know how both work. We’ll quickly look at how web tracking works and then move on to App tracking. We’ll end with some solutions that are on the market that you can utilise to help your App tracking efforts as...

How to empower advertising algorithms

7th July, 2022 Janne Beke

Advertising

The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box,...

How to improve conversion tracking with Google Enhanced Conversions

31st December, 2021 Olivia Lohest

Privacy measures like GDPR, the launch of iOS14, and the disappearance of cookies by 2023 are making marketers' lives increasingly difficult. Indeed, it will become more and more challenging to track and target consumers across different devices and channels. These changes mean that topics such as...

Why tiktok became a must in your media plan in 2021

31st December, 2021 Floriane Defacqz

At the end of 2020, we launched the first video campaign on TikTok with VOO. This was a first test to adapt our approach to the new way of living during the pandemic: people were much more connected and tiktok boomed as one of the most downloaded app in Belgium. Also, it started to be much more...

Unleash the power of BigQuery and GA4

31st December, 2021 Simon Richelle

In 2019, Google announced that a new version of Google Analytics was on the roadmap: GA4 (previously called App + Web). By the end of 2020, this new product has been officially launched after a successful beta testing period. The main difference between GA3 (universal analytics) and GA4 is...