Articles | Resources

Shoppable Lightbox ads: introduction & best practices

8th February, 2017 Julie Pyck

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters...

Series - A take on audiences (part 5 out of 5)

7th February, 2017 Glenn Vanderlinden

7 steps to create a practical Moment of Truth (MoT) strategy This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform the theoretical framework related to audiences (and...

Series - A take on audiences (part 4 out of 5)

6th February, 2017 Glenn Vanderlinden

How audiences will force companies to rethink the way they do business In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the impact would be on how you run your marketing campaigns. In this article...

Series - A take on audiences (part 3 out of 5)

3rd February, 2017 Glenn Vanderlinden

How are campaign budgets and structures impacted by audience-centric strategies? In our previous article we provided a methodology on how audiences should be put in place in order to deliver on their potential. In this article we’ll be looking at the impact of this approach on campaign...

Series - A take on audiences (part 2 out of 5)

2nd February, 2017 Glenn Vanderlinden

A practical approach for using audiences in your customer journey Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became obvious that data could hold the key to more potential revenue, companies started harvesting it at an accelerating...

Series - A take on audiences (part 1 out of 5)

31st January, 2017 Glenn Vanderlinden

Is a meaningful digital marketing audience approach a technological or a structural challenge ? From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where media agencies used the term through market...

An introduction to the Doubleclick world – Programmatic and RTB

23rd December, 2016 Elisabeth Marécaux

Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an automated format of...

Have you thought about Dynamic Search Ads to grow your PPC campaigns?

20th December, 2016 Eléonore de Richecour

Though Dynamic Search Ads are far from new, you might still wonder what they are, how they work and how they can benefit your business.

Dynamic Creative Optimization: Changing the focus of the advertising business from creative master minds to data algorithms

16th December, 2016 Dhan Claes

The nature of the advertising creative process we know from Don Draper and his team on Madison Avenue has shifted. Leveraging real-time data signals to tell one-to-one brand stories is changing the advertising business.