Articles | Resources

The Pirate Funnel - Growth Hacking Series

31st December, 2021 Charlie Deschamps

“Growth Hacking” has been a buzzword and the object of many fantasies in recent years. Everyone in the digital marketing world wants to be a “Growth Hacker” and every company wants one. The term was first introduced by Sean Ellis in a blog post where he stated that a growth hacker is “a person...

The impact on CRO and A/B Testing - Cookieless Series Part 6

29th December, 2021 Justine Heeren

In this 6th article of our Cookieless world series that was highlighted already shortly in the previous article ‘How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2’ we are looking deeper into the future of conversion rate optimisation and A/B...

How to avoid your SEA to cannibalize your SEO results?

29th December, 2021 Julie Bernard

Are you wondering how much the keywords you bid on in SEA are cannibalising your organic results? You are not alone! Indeed, the question of whether or not to position yourself on the brand name is a recurring question! So how can you improve the SEO/SEA synergy? The answer to this...

Link Checker feature - What it is & how to use it

29th December, 2021 Pieter Maesmans

Marketing Automation

We all know that websites continuously evolve. New pages get added, old pages are no longer used, links break and get fixed. It can be quite a hassle to keep your Google Ads campaigns, and the link between your website, healthy. The last thing anyone wants is to have advertisements live that may...

How can you use the Hype Cycle to guide your technology decisions?

29th December, 2021 Justine Cremer

As you all know, we are in a world where technology is creating a lot of new innovations. Our industry, the digital industry, has always been strongly impacted by technology. We all love technology. But, as new technologies arise, new hypes and trendy, buzzy words arise, which makes it often...

Troubleshooting in Channable - Text ad generators

28th December, 2021 Sander Placke

Marketing Automation

We have started this series of articles on Channable by explaining all the features that the tool has to offer. That article can be found here. After that we deep dived in possible errors that can occur with your import, feeds and APIs. That one can be found here. To round out the series, this...

Third-party cookies: the end of an era, a concrete strategy on how to handle it

28th December, 2021 Sebastiaan Reeskamp

Strategy

Introduction At the end of October 2021, we had the chance to be interviewed by Qualifio to discuss the future of digital advertising without third-party cookies. Other players (OMD, Nestlé Purina, etc) of the Belgium market also shared their thoughts about this crucial topic. The...

The magical power of Custom Bidding in Display & Video 360

23rd December, 2021 Loïck Weber

Anyone who has ever worked with Display & Video 360 knows that ready-to-use algorithms are available, but these actually only offer a universal approach to buying impressions. If you as a business want to optimize towards a goal of your own, this has been impossible until now. For a few...

Performance Max, what can we expect from it?

15th December, 2021 Sander Placke

Performance Max campaigns from Google Performance Max is the newest smart bidding campaign type released by Google that has left its beta stages and is now usable by everybody since the 2nd of November. But what can we expect from it and what are some best practices? That will be discussed in the...