Publications | Resources

The ins and outs of GDPR, ePrivacy and Cookies

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to...

How to get your Videos ranked on Google?

The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller  that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their...

Troubleshooting in Channable - Set-up & Feeds

So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...

Choose the right metrics

Throughout my years at Semetis, I have come across a lot of different tracking requests. Some were good, others excellent, but some did not really make sense. In this article, I am going to try and highlight what makes up a good metric and why you should or should not measure something. With the...

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